Honda Center
Draft Picks Tap Room
Brand Experience / Motion
DURATION
6 weeks
Collaborators
Sanh Tran — Motion & Videography
Matthew Lindblad — Videography
Aaron Eusebi — Photography
OVERVIEW
As part of the Honda Center’s renovations, we introduced two Draft Picks Tap Room locations. These interactive beer kiosks provide fans with the perfect automated pour and a wide selection of drinks, created in collaboration with Brewery X and Golden Road.
Role
I designed the LED displays for the kiosks to ensure a smooth customer experience. Additionally, I worked on the can design for the Anaheim Ducks’ new collaboration beer and the surrounding campaign to promote the new addition to the arena.
BEER STALLS
DIGITAL BOARD DESIGNS
These displays are designed to guide guests through their beer selection and the self-serve process. Each board features the current tap options, ABV, and video operating instructions for the machines. Positioned for high visibility, the designs allow guests to learn the system while waiting in line for a seamless experience, and also draw in people passing by.
QUACK ATTACK DESIGN
I designed this exclusive can for the Golden Road and Anaheim Ducks partnership to coincide with the opening of their new kiosk. My goal was to create a custom "Quack Attack" label that stayed true to Golden Road’s branding while incorporating the Ducks' iconic team style.
HONDA CENTER BOWL TAKEOVER
To drive traffic to the new kiosks, I designed the graphics for the arena’s center Jumbotron and LED rings. By utilizing bold directional arrows and spatial layouts, the design serves as a wayfinding tool to guide fans directly to our new locations.
SOCIAL
LIFESTYLE SHOTS
