Mythical Society
Brand Refresh
Branding / Illustration
DURATION
8 weeks
COLLABORATORS
Chappie Chaput — Photography
Clock Limited — Development
Overview
Mythical Socity is an app, website, and subscription service for Good Mythical Morning fans to unlock premium content, behind-the-scenes footage, and exclusive merchandise.
ROLE
I led the art direction for this premium brand redesign, introducing a fresh visual approach through an updated logo, a refined color palette, and custom illustrative patterns to create a unique and approachable identity.
LOGOS & COLOR
The existing logos were refreshed with updated linework and typography. While the signature gold remains from the original branding, I introduced a forest green palette inspired by the serpent.
BRAND ELEMENTS
I translated the serpent imagery from the logo into a full visual system. This included creating illustrations for repeating patterns, tiered icon borders, and decorative serpents to be used as versatile graphic elements throughout the Mythical Society platform.
APP & WEB
SOCIAL
WEARABLES
