Spectaculars & Billboards
OOH / Visual Design
DURATION
3 weeks
COLLABORATORS
Brandon Bale — Creative Direction
Amanda Le — Design
Joe Toreno — Photography
Overview
Standing tall along the 57 Freeway in Anaheim, these two large-scale digital spectaculars promote OCVIBE and Honda Center. The broader campaign also includes a series of billboards throughout Orange County.
ROLE
I worked on the out-of-home design system for OCVIBE, focusing on clear layouts that are easy to scan from a distance while building brand recognition. We created dedicated layouts for different objectives, whether we were promoting Honda Center concerts, highlighting upcoming food spots in the district, or special events.
LED Spectaculars
BOARD DESIGNS
Designing for this project was a unique challenge due to the 180° wraparound LED display. Since the boards are visible from both directions on the 57 Freeway, a big factor was IIHS compliance and visual accessibility. The goal was to create a design that was legible and impactful whether drivers were in traffic or at 60 MPH.
BILLBOARD DESIGN
Taking the same look and feel from the main LED boards and rolling it out across standard billboards citywide.
