Toyota
It's Electrifying
Motion / Illustration
DURATION
3 weeks
Overview
It's Electrifying simplifies the mechanics of plug-in electric vehicles. This animation translates advanced technical terms into an easy-to-follow visual narrative, helping prospective buyers feel confident in their transition to electric and learn about the way it functions.
ROLE
I lead the visual direction from design to animation, and created illustrations portraying the Toyota bZ4X
FRAMES
I limited the palette to blue tones to brand Toyota’s electric identity apart from their gas vehicles. By pairing this with a textured, illustrative style, I transformed complex EV mechanics into an engaging learning experience.
VIDEO